The club are chosen by Samsung for the worldwide launch of Samsung Wallet

Sporting Clube de Portugal have been chosen by Samsung to be the first club worldwide to integrate Samsung Wallet into their operations.

This partnership comes after Sporting CP became pioneers with the launch of their Membership/Gamebox e-Card last year, which allowed members to incorporate the feature on their digital wallets on mobile phones, and use NFC technology for easier and faster entry to the Estádio José Alvalade.

Samsung Wallet provides an integrated solution that promises to transform the way Portuguese people make payments (Samsung Pay), use event tickets, access loyalty cards and coupons, travel with boarding passes, access their vehicles and much more. Available with a simple swipe-up on the Galaxy smartphone screen and protected by the most advanced KNOX security technology, Samsung Wallet also allows to manage the passwords (Samsung Pass) securely using your fingerprint.

"The expansion of Samsung Wallet's digital wallet capabilities in Portugal represents an important step in our mission to simplify the daily lives of our users. Being the first country to have a club like Sporting CP is an example of how Samsung sees enormous potential in the Portuguese market. Providing value to users by replacing a physical wallet with a digital wallet, we reinforce our commitment to innovation, offering an integrated and secure solution tailored to the needs of the Portuguese people," says Nuno Parreira, Country Manager of Samsung Portugal.

By the end of 2025, these functions will also be available on the Samsung Galaxy Watch, expanding the convenience to wearables.

André Bernardo, Chief Strategy and Operations Officer of Sporting CP, also expressed his satisfaction with this partnership, commenting: "This invitation from Samsung is a huge compliment to the cutting-edge work that Sporting CP have been doing in some areas. They are one of the biggest technology brands in the world, and it is an honour to be the first club in the world to integrate Samsung Wallet."

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